Current Issue

Leveraging with IPR: Exploring the IPR Knowledge Needed for Design Innovations in Small Cultural Creative Industries

Yung-Ping CHOU and Yoo-De SAN
IJCCI volume 2, issue 3, July 2015

In recent years, the Taiwan government and several civil organizations have introduced knowledge of intellectual-property rights (IPR, hereafter) to the cultural creative industries (CCI) in Taiwan, hoping that CCI companies can protect their innovations. However, there is a gap between the knowledge and the business strategy of these industries that suppresses the capacity of IPR for leveraging business competitiveness. The reasons for the alienation of IPR from strategic business-decision making are complex, due partly to the way the knowledge is articulated, and partly to the capacity of the industries to internalize IPR know-how. In this paper, we intend to define an IPR knowledge body that is integrated with business innovations often found in small cultural creative industries. To attain this goal, we studied three representative local industries via site observation and interviews, and executed a teaching action research joined by 11 such firms. We found that IPR knowledge should be actively used during – not after – the process of innovation, to formulate broad, defensible business strategies and enhance design creativity. We further found that a single innovative concept may become more than one IP entity (we call "multiplicity of IPR"), allowing flexibility in exercising competitive strategies. Additionally, we have identified several practical IPR-based strategies for small cultural creative to reinforce their competitiveness. The integrated IPR knowledge thereby developed can be taught in design and business schools, and in training programs for creative companies.

 

Keywords: Creative industries, Intellectual-property rights, Business strategy, Design creativity, Business

innovation

 

Category: Academic Research