Current Issue

Mapping Semantics of Designed Artifacts and Chinese Ideographs with Blends

Kenny K. N. CHOW and Xiaochao XI
IJCCI volume 4, issue 3, 2017

In recent years, the design semantics of artifacts has been increasingly involved in discussions worldwide, though it remains underexplored in China. This paper primarily aims to find a new way of understanding the semantics of designed artifacts in China, that is, to develop a theoretical approach to analyzing artifacts from the perspective of Chinese philology, including visual appearance, scenarios of use, and psychological response. The blending theory is used to map the semantics of designed artifacts with Chinese ideographs in three phases: the sensorial correspondence, the behavioral projection, and the intellectual elaboration. Following the blending process, researchers can identify the cognitive semantics of designed artifacts from the linguistic perspective, while designers can create new artifacts based on the embodied meanings of Chinese ideographs. The results of the blending processes provide a new way to study design semantics and innovate artifacts in the Chinese context.

 

Keywords: Cognitive semantics, Designed artifact, Chinese ideograph, Conceptual blending